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Brand Film · Industry and technology
Client: Spire Global
A short explainer that addresses the perception that weather forecasting is inaccurate. It frames improvement in forecasting around three inputs: computing power, better models and observations, and explains how those inputs work together.


The biggest misconception about weather forecasting is that weather forecasting is inaccurate, and that’s simply not true. We have made significant advances over the last several decades. Weather forecasting has improved because of three different things: compute power, the models that we use, and observations. Those three things together are fundamental to weather improvement.


